The Continuing Rise of Razer
Razer laptops are all the rage in gaming today, but to get to that point you have to have a solid background and capture the imagination, just like the games themselves.
Razer’s mission was to offer a superior, innovative platform for the most extreme professional hardcore gamers. And they have done just that, as they produce best-in-class gaming peripherals and accessories around the world.
Over the years, Razer has developed into a celebrated brand by launching innovative and award-winning products, entering new markets, and attracting segments of older ones with partnerships.
Leading up to 2016 they had numerous hits in the gaming arena and then started to acquire businesses to take them to the next level.
Expansion
- 2016 witnessed the takeover of THX, which specialises in the certification and servicing of audio-video quality. Razer then went out and bought Nextbit in 2017, which produced smartphone-driven cloud technologies and introduced the world’s first gaming phone –the Razer Phone.
They went on to unveil the Razer Phone in 2018, as well as a gaming keyboard with optical switches called the Huntsman Elite.
What is more, they even revealed the first gaming Ultrabook in 2019, called Razer Blade Stealth which literally went viral in the gaming community.
Subsequent releases were the Razer Kishi in 2020, a mobile gaming universal controller, and in 2021, the Razer Book 13, which came with a 16:10 aspect ratio screen.
Razer Blade Pro – The Champion of Portable Gaming Might
Razer Blade Pro is a gaming laptop that offers great portability, performance and premium feel. Used by gamers at the highest levels of the sport, It is unique in its features:
- Visuals, it comes with a 17.3-inch display that offers stunning images and smooth gameplay thanks to its 4K touch format; the refresh rate is a cool 120Hz, while the colour coverage reaches roughly one hundred percent on Adobe RGB estimation scales gauge only.
- For the best gaming experience with even technologically advanced games, you will be relying on two technologies, including Nvidia GeForce RTX 2080 Super Max-Q GPU and Intel Core i7-10875H CPU, for outstanding graphics support as well as processing power.
- It has a high-load cooling system, and dual fans that make this laptop remain chilly to the touch even during heavy usage.
- It’s customisable and responsive with its RGB backlit keyboard with anti-ghosting & N-Key rollover crossings that would be legible when concentrated on gaming typing as well.
- Connectivity options are fast and versatile as well, with a 2.5Gb Ethernet port, UHS-III SD card reader, …and Thunderbolt 3 ports.
- The Razer laptop is also made from a CNC-sculpted aluminium chassis, which gives it an elegant appearance and adds to its durability.
The Razer Blade Pro has dimensions of 0.78 x15.55×10.24 inches and weighs only 6.06 pounds.
This makes it one of the ultra-slimmest and weightiest Razer laptops across the market that come with a display screen of that size. It also boasts an extended battery life; in practice, it lasts up to 7 hours.
Industry Awards
The Razer Blade Pro is very well-known in the gaming community worldwide, having received positive finals and awards from different shops as well as end users. Some of the accolades that the Razer Blade Pro has earned are:
• The PCMag’s Best Gaming Laptop of 2020.
• Laptop Mag’s Editor’s Choice Award.
• TechRadar Best Gaming Laptop of CES 2020.
• Tom’s Guide Winner the Best Gaming Laptop of 2020
• Windows Central Best Gaming Laptop of 2020.
The Current Market Share
Based on the findings from a search conducted over the web, Razer’s market share in 2019 is around 10% of global gaming hardware worth USD36.47 billion and is expected to increase to USD70.6 by 2027.
These rival players consist of the likes of Logitech, Corsair and Asus Alienware; they offer products comparable to those offered by Razer at divergent price points.
What the Future Holds
Razer has plans to keep releasing new products and ones they are yet to reveal, such as Razer Blade 14, the first-ever AMD Ryzen powered15” Gaming Laptop in their series, and Razor Zephyr, a voice projection with RGB lighting Smart mask, amongst others.
Razer will also systematically increase its awareness and reach in the growing markets of Southeast Asia, Latin America, and the Middle East, where there is a huge demand for gaming hardware.
This can be bundled with varying software they have in their locker, including the Razer Synapse, Razer Chroma, Razer Gold and platform solutions such as offline-to-online engagements via Razer TV to build an engaged customer base that will yield an even bigger following moving towards 2025 and onwards.
SUMMARY
The entity Razer is a company that has been synonymous with leading the gaming industry and manufacturing and creating trends through the products and services it provides. It is a highly recognised brand with vast and loyal consumers, especially with their Razer laptops. The firm continues to knock out, advanced and more fashionable products that fit into any gaming platform or genre. With a mission to make gaming more accessible, affordable and greener for everyone, they are well on the way!